Shoppers are seeing their favourite products shrink in size or fall in quality despite the price going up, a fresh investigation reveals. Essentials such as toothpaste, chocolate and porridge oats ...

KitKats, Gaviscon, toothpaste, and even Freddo have all fallen victim to shrinkflation, consumer group Which? has found. As families struggle with the cost of a trip to the supermarket, a survey of ...