When you’re first starting a business, writing a mission statement may seem like a challenge, but it can be pretty simple. Your mission statement is a critical component of your business plan.

If you don't know where you're going, any road will get you there. That's why every company needs a mission statement, including yours. It defines who you ...

A mission statement is used by a company to explain its purpose for being in simple and concise terms. It's usually one sentence or a short paragraph that explains a company's culture, values, and ...

Here are some simple ways to make your mission statement more top of mind for employees in their everyday work. 1. Start at the top. Because you are a senior executive, ...

A mission statement should state the purpose of what your business does and how you will do it. The statement should also be simple. An easy formula to remember when crafting this is the famous 5 ...

Writing a mission statement isn't about sounding impressive. It's about being intentional. Here's a simple formula that works: "Our mission is to [main goal for the next five years], in order to ...

Telecommunications company leads with a simple mission. Michelle Martin, for Astound Broadband. Astound Broadband employees, all the way up to the CEO, live by the company’s mission statement.