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The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound. There’s a widely used acronym that you may have heard of: KISS — keep it simple, ...

Whether you are starting a business or refocusing your plans, a mission statement can help guide the process. A mission statement tells employees, customers and vendors how you will achieve your ...

A strong mission can give life to an organization. But one critical mistake many leaders make is allowing the mission’s purpose to stop at the organization’s inception. Mission and core values are ...

Mission statements are not one-size-fits-all, although there are some guidelines that can help you craft one that effectively captures the purpose and goal of your business. The general rule for these ...

Mission statements are documents intended to serve as a summary of a business’s goals and values. Their contents often reflect the fact that they are used both to enhance performance and to serve a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Opinions expressed by Entrepreneur contributors are their own. What is a mission statement? In simple terms, and as defined by Merriam-Webster, a mission statement is “something that states the ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a go-to-market strategy. Whether you're launching a physical ...

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...

Mission statements are critically important to your organization because they drive alignment in your organization toward the vision of what you want to get done. That’s why it should be the ...