A curious boy named Sam tries to uncover the mystery behind a wrapped present with his name on it. With the help of his ...

Sainsbury’s has reunited with Roald Dahl’s BFG again for 2025, after he appeared in last year’s festive advert. This time round, he’s helping real life Sainsbury’s worker Annie protect the public from ...

Smyths Toys have unveiled a new DJ controller, designed for children. Called the iDance XD-301, the DJ decks come kitted out with two speakers and a MIC/AUX input, as well as being connectable through ...

As the festive season approaches, savvy parents are already planning their Christmas shopping. Smyths Toys has unveiled its ...

Smyths Toys’ annual Top Toys list covers everything from pre-school favourites like Gabby’s Dollhouse and Bluey to big-ticket items for older children and collectors. Familiar names including LEGO, ...

Smyths Toys Superstores will be opening at Arena Shopping Park just before Halloween. It will be opening on Thursday, October 30. Shoppers can expect a range of big-name brands at the new Smyths, ...

Parents can pick up some early Christmas bargains as Superstores launches its up to half-price October sale starting today ...

THERE’S nothing worse than spending 20 minutes blowing up a paddling pool, only for the kids to play in it for a split second and leaving you to put it all away. But one mum has shared her buy from a ...

Families across Bolton are being given a festive head start as Superstores has unveiled its eagerly awaited list of top toys ...

Revenues at the Smyths Toys retail empire across Ireland, the UK and Europe increased by 14.7 per cent to a record €2.49 billion last year. Accounts filed by the family-owned business’s central ...