A curious boy named Sam tries to uncover the mystery behind a wrapped present with his name on it. With the help of his ...

Smyths Toys Superstores has unveiled its 2024 Christmas campaign. Developed by Droga5 Dublin, an agency under Accenture Song, the campaign is set to run across all European markets where Smyths ...

The new advert created by Moonbug and Smyths Toys Superstores features toys from CoComelon’s master toy partner, Jazwares, as Christmas shopping ramps up. Moonbug Entertainment, the award-winning ...

Smyths Toys recreated Beyonce’s ‘If I Were A Boy’ into ‘If I Were A Toy’ for their latest 40-second advert. The main character, called Oscar, imagines what life would be like if he was a toy for a day ...

LONDON -- A new advert for a British toy store is receiving praise on social media for its refusal to conform to gender stereotypes. "If I Were a Toy" is an advert for Smyths Toys sung to the tune of ...