Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

to make it simple and easy to better manage your social media marketing. Managing social media is especially important after the pandemic pushed customers online to do everything from shopping to ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

Social media is many things: news, art, expressions, relationships, etc. It's performative, yet personal, even if we don't ...

A lot has happened in the digital world since American entrepreneur Andrew Weinreich established SixDegrees, the first online ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

The Evolving Landscape of Social Media Marketing Social media is no longer just about maintaining an online presence; it has become a key driver of brand visibility and customer engagement. With ...

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at ...