The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers ChatGPT prompts & AI for coaches and entrepreneurs.

For example, some users rely on social media for breaking news and mass media for in-depth coverage. Regardless of how social media fits into the communication plan, apply the same ground rules by ...