Sharing these genuine user experiences can help build trust, foster community and add authenticity to your brand’s messaging.

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...

Business leaders can no longer hide their digital footprint; it’s time to take control and ensure your online presence reflects what you want out in the world.

In this episode, Sadie Hoyt, marketing specialist at Dakota County Lumber, located in Farmington, MN, shares the story of ...

Social media continues to evolve rapidly, and businesses that stay ahead of the trends gain a competitive edge.

Keeping up with trends, algorithms and online contacts can seem like a second job and very distracting at a minimum.

Kohl’s is ramping up sales for a new handbag ... Influence of social media As aversion to traditional advertising runs rampant, non-advertising techniques are key tools for marketers to connect ...