Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the ...

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Social selling is terribly misnamed. It actually has very little to do with selling, and everything to do with marketing. And it just won’t work without marketing’s support and involvement. And almost ...

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...

Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification ...

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

Social media has been a critical part of the savvy digital marketer’s playbook for years. Embracing newer platforms like TikTok and leveraging the latest social media tools and technologies are no ...

Social media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of ...

This is why creativity in B2B video still matters in the emerging world of AI discovery. Emotion drives decision-making. B2B ...