Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

Employee advocacy is past; social selling is now. Whatever you call it, brands have long relied on employees to promote their offers, whether by word of mouth or incentive programs. But modern ...

Advisor relationships with clients are built on trust and planning for the future. But when people's outlook on their financial futures seems uncertain, trusted relationships matter more than ever.

SAP has invested in enablement programmes that have taken social selling from a novel concept to a quantifiable business driver. Here’s how they did it Changes in buying behavior, a social economy, ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Sales and marketing have the same goal in any company: to grow the business in a sustainable way. If you boil it down to the simplest terms, both need to generate more of the right leads and turn ...