Learn how connecting with prospects on social media can improve your lead-generation efforts.

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

This even comes from the horse's mouth, as the platform pushes through its content marketing agenda. However, for Nicholas Kontopoulos, global vice president of fast growth markets marketing, SAP ...

Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the ...

SAP has invested in enablement programmes that have taken social selling from a novel concept to a quantifiable business driver. Here’s how they did it Changes in buying behavior, a social economy, ...

Advisor relationships with clients are built on trust and planning for the future. But when people's outlook on their financial futures seems uncertain, trusted relationships matter more than ever.

Over the past decade, social media has evolved into a very powerful tool for financial services organizations. In fact, it's been a lifeline throughout the pandemic. But a surprising thing happened as ...

Selling is one of the oldest, and consequently one of the most dynamic, professions in history. Several thousand years ago, the first sales model was a simple bartering system. Since then, the sales ...