Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its ...
BOULDER, Colo., Nov. 6, 2023 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, today announced that testing with more than 100 ...
Industry veteran and Criteo alum to helm the company's Exchange product strategy, driving innovations for publishers and demand partners that result in greater efficiency, decisioning and value ...
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