With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a marketing strategy to fix underlying issues.

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days. At Wednesday’s meeting of shareholders, new Starbucks ...

For instance, Starbucks is testing new store designs at "select locations across the U.S.," Niccol said. At the same time, stores have brought back condiment bars and serving in-store coffee in ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days.