Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. State Farm Insurance used Super Bowl LX to cast a ...

State Farm sharpens its long-running brand message in a Super Bowl LX spot built around a simple idea: having insurance isn’t the same as having State Farm. The ad stars Danny McBride and ...

Being part of State Farm Insurance's commercial for Super Bowl LX "is playing into the new me," according to Jon Bon Jovi. The New Jersey rocker, who's returning to the stage this summer after being ...

One of the biggest rock anthems of the 1980's makes its return in State Farm's 2026 Super Bowl commercial. State Farm brings Jon Bon Jovi and his band's "Livin' On a Prayer" hit, as he shows up with ...