Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A strategic policy example is a written statement of an organization's choices in its operating environment. For example, a public or nonprofit agency chooses which of society's problems to address ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Dana Miranda is a Certified Educator in Personal Finance, creator of the Healthy Rich newsletter and author of You Don't Need a Budget: Stop Worrying about Debt, Spend without Shame, and Manage Money ...

Did you know that the typical five-year strategic planning forecasts perform about as well as dart-throwing chimpanzees? Cognitive science and behavioral economics scholars have conducted research on ...

This is a revised column from one that Dr. Chaman Jain, the editor of the Journal of Business Forecasting (JBF), recently asked me to write. It discussed the relationship between strategic and ...