It often begins quietly. A presentation that didn’t go as planned. A number on the weighing scale. A fleeting comparison on social media. And then, almost automatically, the inner voice steps in, ...

Scroll through social media and you’ll quickly encounter phrases like “I am worthy” or “I choose happiness”. The tantalising promise is: repeat these positive affirmations often enough and you’ll be ...

Self-affirmation theory was proposed by psychologist Claude Steele in the late 1980s and remains popular today. The theory suggests we have a deep desire to craft a personal narrative that we are ...