TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the ...

NEW YORK—In the run-up to the midterm elections, a new TVB study on media usage by voters in battleground states found that TV has the largest reach (76%), with broadcast leading the way at 74%. TV’s ...

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local ...

While streaming platforms attempt to claim a larger share of sports viewership, new research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow ...

NEW YORK--(BUSINESS WIRE)--TVB’s 2022 Forward Conference will take place virtually on September 22, 2022 and deliver a state-of-the art multi-dimensional experience. The virtual conference will bring ...

Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...

The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a new initiative focused on showcasing the latest innovations in measurement and currency development, new metrics, and ...

NEW YORK--(BUSINESS WIRE)--TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for ...