Maureen Kelly founded Tarte Cosmetics in 1999, 27 years ago. The brand, Kelly says, "has always been about relationships." ...

Tarte Cosmetics is brewing up something big in the maracuja juicy family. The makeup brand has joined forces with Dunkin' to release four new, limited-edition lip products for the "guava girl summer" ...

In many ways, Maureen Kelly, the founder of the cheeky cosmetics line Tarte, seemed destined to makeup moguldom. When she was four she performed makeovers on her Holly Hobbie dolls, at six she ...

Tarte, Sugar Rush Sunrise Eye & Cheek Palette with blush and six eye shadow shades Tarte Skin Treat Skin Tinted Moisturizer SPF 20 Tarte Skin Treat Concealer Tarte Maracuja Juicy Lip Plump in Primrose ...

Add Yahoo as a preferred source to see more of our stories on Google. Snack brand Tru Fru and Tarte Cosmetics have collaborated on something sweet. Inspired by the “Cherry Girl Aesthetic”— a fashion ...

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This set has a retractable brush that allows you to create customized coverage for different steps of your beauty routine. You also get the Shape Tape Glow Blush ...

Tarte Cosmetics’ multifranchise concealer empire is gaining a new, skin care-infused entrant. The 25-year-old brand is inaugurating its Creaseless Creamy Concealer, a lighter-coverage counterpart to ...

Add Yahoo as a preferred source to see more of our stories on Google. If you have been on TikTok recently, you may have noticed that TikTok creator Bria Jones accused Tarte Cosmetics of mistreating ...

Tarte Cosmetics' PR packages are going viral on TikTok after several influencers posted the very different gifts they received from the brand. Halley was visibly overwhelmed by the surprise gift and ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “We’ve been watching the flavor and beauty space heat up, and with ...