This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Over the last few years ...

Quinta Brunson, Ashly Perez and The Try Guys all took the stage during BuzzFeed's event. By Natalie Jarvey Jonah Peretti - Getty - H 2016 The stunt may have felt a bit forced, but it was meant to ...

BuzzFeed’s Tasty channel is drawing huge numbers with its distinctive food clips. The reason may have something to do with human psychology. A big part of the appeal is the recipe videos’ distinctive ...

Tasty (and its British counterpart Proper Tasty) exploded on Facebook because the content is tailor-made for that platform, and the channels existed primarily on Facebook. (62 million people like the ...