Designing a logo can open a company up to a lot of praise or criticism ... A few weeks ago, Airbnb revealed a new logo, and the tech press laughed, saying it looked like genitalia.

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design ... high-tech look with neon ...

At the centre of the new brand identity is an evolved logo design that maintains the same boldness of Hitachi's heritage ...

Different company logo styles are looked at – shapes ... This short film will be relevant for teaching primary design & technology and art & design. Two girls are shown how to make personalised ...