Every April, patrons walk into Augusta National Golf Club and spend without hesitation. Hundreds of dollars in the Golf Shop is routine, and for some, it goes past a thousand. The logo on those items ...

Long before viral Masters merch hauls on TikToks, the logo featuring a map of the United States and a flag planted in Augusta, Georgia has been the epitome of #IYKYK clothing.

The Masters tournament was founded in 1934 by Bobby Jones and Clifford Roberts at Augusta National Golf Club. Augusta National is known for its many long-standing traditions, including the Green ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As Masters week 2026 kicks off, we’re resharing this story on Masters merch, first published in 2025. As ...