Slime and putty are the sort of toys you never grow out of loving. The texture, the smell, and the vibrant and wacky colors are always so delightful. But Aaron Muderick, CEO & Founder of Crazy Aaron’s ...

In the old days it was jelly bracelets and Cabbage Patch Kids. These days, Crazy Aaron’s Thinking Putty — a cooler, hipper and pricier Silly Putty alternative — is poised to become the next big thing.

Want magnetic putty? Aaron's got you covered. Want putty that can change color or slime you can stick fake dead flies into? He's got your back.

HATTEM, Netherlands, Jan. 14, 2026 /PRNewswire/ - Goliath has acquired Crazy Aaron's ®, home of the original Thinking Putty ®, Land of Dough ®, and Slime Charmers ®. The move builds on Goliath's ...

Crazy Aaron Enterprises has partnered with WildBrain’s Strawberry Shortcake to develop and roll out various scented compounds, putties and slimes based on the property through 2025. The deal will see ...