In 1984, Hasbro launched the Transformers on an unsuspecting public, resulting in a multimedia phenomenon which still thrives today. At the franchise’s heart was a toy with a simple idea behind it: ...

Benson Yee was a Star Wars-obsessed kid when something new caught his eye in a toy store during a family vacation: Transformers – “robots in disguise” – that changed into vehicles or other objects. “I ...

The kids knew they liked them, while some adults struggled to understand what they were. Transforming robot toys were set to square off in the fight for space under the Christmas tree in 1984. (The ...

1984 is perhaps the most pivotal pop culture year in memory. So many of the movies, music, and television series debuting that year had an incredible impact, and their legacy continues to this day.

35 Years ago the Transformers animated series blasted its way into North American homes. The three-part pilot miniseries “More than Meets the Eye” absolutely blew the minds of a generation of children ...

The Comic-Con exclusive reissue of Hasbro's 1984 "Jetfire" toy has landed the company in trouble, with another company claiming to have been damaged by its release. By Graeme McMillan G.I. Joe ...