Theses, Dissertations, and Final Projects Modernizing Jane Austen: The Success of ... Modernizing Jane Austen: The Success of Transmedia Storytelling / by Andie M. Petrillo. This is the metadata ...

The founder of digital production company Starlight Runner, who has worked with blockbuster films including Avatar and major brands such as Coca-Cola, is also a pioneer of transmedia storytelling.

But when we adapt a marketing campaign to the unique characteristics of those different channels, we're engaging in transmedia storytelling. Transmedia is a more appropriate way to consider media ...

Transmedia storytelling is booming — just look at how the popularity of Five Nights at Freddy’s game-native IP exploded, or the success of video games based on movies, like the most recent ...

This post explores the many different story formats and their unique advantages, challenges, and possibilities.