The American Legacy Foundation (ALF), an anti-smoking fund funded by tobacco companies following a late-1990s settlement agreement, is launching a new campaign in its eight-year-old "Truth" campaign ...

Brand executives weigh in on measurement, overrated and underrated trends, what agencies misunderstand and more. [object Event] Truth Initiative is back with new work from Mojo Supermarket to ...

If you've ever turned on the TV to see a harrowing story of a person with a hole in their throat warning against the dangers of smoking, you witnessed an ad by the Tips From Former Smokers campaign.

WASHINGTON (AP) - Decades after they were banned from the airwaves, Big Tobacco companies return to prime-time television this weekend - but not by choice. Under court order, the tobacco industry for ...

The Center for Disease Control and Prevention's "Tips From Former Smokers" ads are set to stop at the end of September. For 13 years, these tough and honest commercials told real stories about the ...

(HealthDay)—Amanda, a 30-year-old who smoked during her pregnancy, wants people to know how important it is to keep trying to quit the dangerous habit. Her baby was born two months early, and spent ...