UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...

Walmart is introducing a new feature for consumers looking to order glasses through its opticals: a virtual try-on feature. Consumers can expect to see this roll out in the next month, and they’ll be ...

Google’s virtual try-on feature now supports women’s dresses from multiple brands. The feature uses generative AI to create an image of a model wearing the dress. It offers support for a diverse ...

Google’s virtual try-on tool now allows shoppers to try on shoes, according to an Oct. 8 announcement. The new shoe try-on feature uses “state-of-the-art AI” to understand shapes and depths as well as ...

You don’t need to give Google your feet pics for the feature to work. You don’t need to give Google your feet pics for the feature to work. is a news writer who covers the streaming wars, consumer ...

Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature called Virtual Try-On for Shoes that will allow ...

Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables ...

Google brings AI into online shopping, aiming for a more diverse e-commerce experience. Credit: Google Cher's virtual closet in the 1995 film classic Clueless is one of the most coveted futuristic ...