Business research is the process of acquiring detailed information on all the areas of business and using it o maximise sales ...

You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods. When conducting primary market research, you can gather two basic ...

These and other research panels are increasingly using probability-based sampling methods (defined as a randomized selection process where everyone in the population has a chance of being invited to ...

Market survey--where you actually speak to members of your target audience--are an important part of market research ... Also, when conducting any type of survey, whether it's a focus group ...

The LSMS supports methodological research and development towards the creation of improved phone survey methods, tools and guidelines for open and free use by the global survey community.