Haribo is to launch a new marketing push for Maoam in the UK. Haribo's fruit-chew confectionery brand Maoam, which was launched in 2001, is set to roll out a new advertising campaign targeting its ...

Written, directed and produced by Quiet Storm, the campaign broke last week, featuring several children who participate in a 'scientific' test to see if they can resist a Haribo sweet.

Haribo has expanded its portfolio of lines in the UK that focus on a specific sweet from its core mixed bag of candy. The products follow on from the launch of a bag containing just Haribo’s Eggstras ...

UK-based start-up Wild Thingz is aiming to make a splash in the confectionery category with reduced-sugar sweets, which, ...

With the new Haribo Supermix advert plaguing the ears of the nation recently, The Drum takes a look at if adverts that get on the nerves of viewers can actually boost the brand. From our Twitter ...