With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

Let's talk about ube. The purple yam, which is pronounced (oo-beh), has been lazily dubbed as just another hipster trend or Instagram darling that you will soon be sick of — but those headlines are ...

SUDDENLY, UBE IS everywhere. The purple yam, a popular ingredient in Filipino desserts, blazes across dessert trays in amethyst-hued scoops of ice cream, cupcakes colored a brilliant violet, lavender ...

You may have seen ube, also known as purple yam or purple sweet potato, popping up on trendy food blogs and on Instagram. But this trending tuber has deep roots in the Philippines, where it’s a key ...

Have you noticed the gorgeous, violet-hued desserts popping up on Instagram and Pinterest lately? The star ingredient is ube (pronounced OO-BAE), a purple yam that can be mashed or pureed and ...

The thick, coconut-flavored ube halaya, is a favorite during the holidays for Filipino families. It's right up there with crispy pork lechon and karaoke singing. It’s New Year's Eve, which means there ...

Cafe 86 has some of the most unique desserts made with purple yam. This cafe makes some of the most Instagrammable desserts-- and they’re all purple! For the past five years, Cafe 86 in Southern ...

A box of assorted ube treats from San Francisco’s Buko Bakes—one of 23 vendors who will be on hand at this year’s Yum Yams festival. (Buko Bakes) When Gemma Ballesteros opened her Filipino bakery ...