“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, VP of Business ...

SARASOTA, Fla.--(BUSINESS WIRE)--With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in industry transparency. Today, ...

Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant, senior manager of ...

Viewability is an issue for digital marketers, and Google is meeting that challenge head on with a new DoubleClick product called vCPM. And the "v," it stands for 100% viewable. The 100% viewable ads ...

An industry-wide de facto standard that can verify the viewability of online ads is essential if advertisers aren’t to lose trust. The more standards, or quasi standards, an industry has the more ...

Teads, a global media platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and ...