A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

The customer is king in this hyper-competitive market. That means they deserve more than the best products or services. Building strong client relationships is also crucial for any business. Clients ...

With today’s hectic startup landscape, entrepreneurs always seek technologies that improve operations efficiency and bring ...

Headquartered in San Francisco, Salesforce, Inc. (CRM) is the market leader in providing on-demand CRM software for sales, marketing, customer service, and custom application development. With a ...

Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for ...

Dozens of new tech providers have entered the wealth management space in the past few years largely thanks to rapid developments in artificial intelligence that promise advisors greater workflow ...

Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...

When the state of California faced rolling power blackouts last summer, it decided it needed to let the public know what was going on by way of the wireless Web. To make that happen, the state ...

We recently compiled a list of the 12 Best Technology Stocks to Invest In for the Long Term. In this article, we are going to take a look at where Salesforce Inc. (NYSE:CRM) stands against the other ...