Which groups of Americans does President Donald Trump care the most — and least — about? In a new YouGov poll, respondents ...

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 55 countries, encapsulating some 18 million shopping trips and millions of ...

Otherwise, Harris said little during the campaign about the issue. To gauge what registered with the electorate and what didn’t, Yahoo News and YouGov asked voters how much they’d heard about ...

YouGov’s new report, GenAI unbottled ... consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed ...

On Wednesday, 8.1% of liberals, 9% of moderates, and 8.4% of conservatives in the US said they would consider buying a Tesla, compared with an average of 10% for all automakers, YouGov found.

There’s an awful lot of information and data that can be poured over in the YouGov model and unfortunately we don’t have the time or space in the Worm, but you can find it all here.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...