YouGov is an international market research firm that works with hundreds of companies, as well as governments, to provide consumer opinions on everything from movies to politics. Signing up takes only ...

We asked about attitudes toward reproductive issues, trans issues and gender roles and what Americans are worried about.

This has increased the net debt, but as YouGov is a highly cash-generative business, that doesn’t really pose a problem. YouGov has its primary listing in London, where it is trading with YOU as its ...

New YouGov polling examines where public opinion in the UK stand on the issue of “Diversity, Equity, and Inclusion” (DEI) initiatives. The research asked Britons about six groups that diversity ...

What Is Return On Capital Employed (ROCE)? If you haven't worked with ROCE before, it measures the 'return' (pre-tax profit) a company generates from capital employed in its business. Analysts use ...

YouGov (LSE: YOU), the market research and data-as-a-service (DaaS) business, was founded by Stephan Shakespeare and Nadhim Zahawi just after the late-1990s internet bubble had burst. Its original aim ...

If you want to know who really controls YouGov plc (LON:YOU), then you'll have to look at the makeup of its share registry. With 79% stake, institutions possess the maximum shares in the company. In ...

• YouGov Parallax pairs simulated data generated from individually mapped AI twins with super-fast automated survey validation, delivering broader, deeper, more reliable insights than either approach ...