The state of Wisconsin, known for its booming dairy industry and mouth-watering cheese, offers many hidden gems, inviting travelers to uncover its treasures beyond the beaten path. From the shores of ...

(WKOW) -- According to the Wisconsin Department of Tourism, Wisconsin Tourism has been surging since 2021. The Economic impact report declares that all 72 Wisconsin counties have experienced growth in ...

Bailey’s Harbor, Wisconsin is shaped like a bowl with a tiny chip in the rim. A shallow shoal crosses the entire opening of the harbor. This made it treacherous for ships arriving to haul out white ...

As the autumn season officially kicks off, Travel Wisconsin is reminding leaf-peepers to peep their online Fall Color Report. As the autumn season officially kicks off, Travel Wisconsin is reminding ...

Winter storm warnings have been issued for Boone, DeKalb, Lee, McHenry, Ogle, Winnebago, Carroll, Jo Daviess, Stephenson and ...

AAA says about 88% of people are traveling in Wisconsin for the holidays. While Thursday is a slow travel day, the FOX6 ...

Tourism contributed $763 million to the Fox Cities area economy in 2024, according to new data from the Wisconsin Department of Tourism. The state on June 10 released its annual tourism economic ...

People are getting outside more, and with that came a record breaking year for Wisconsin's outdoor recreation industry in 2022. According to a news release from Gov. Tony Evers, the industry brought ...

The $25.6 billion number includes $15.7 in direct visitor spending, plus indirect effects such as wages being spent in local economies. Not all counties benefit equally from tourism in Wisconsin, but ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...