YouGov BrandIndex UK – which collects data on what the public thinks about a range of brands every day – suggests that consumers have taken notice. Poundland’s ‘Value for Money’ scores ...
British consumer research firm YouGov BrandIndex polls 5,000 adults every weekday to allocate a so-called buzz rating to some of the most important consumer brands in the world.
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With Ted Baker stores set to close across the UK, what did consumers make of the brand?Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. According to news reports, Ted Baker plans to shut all of its 46 UK locations in a ...
According to data from YouGov BrandIndex, which tracks perceptions of brands on a daily basis, travel company On the Beach registered the biggest increase in advertising awareness in January 2025 of ...
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...
The measure indicates the percentage of consumers who have seen an ad for a brand in the past two weeks as tracked by the YouGov BrandIndex. Samsung had the most significant rise in ad awareness, ...
A report by YouGov – BrandIndex – shows that Google is the most positively perceived brand in India. Swiggy ranks higher than Zomato in the list. UberEats ranks first in the most improved ...
The 2020 YouGov BrandIndex Women’s Choice Rankings reveal Dubai’s flag-carrier airline Emirates, leading food conglomerate Almarai and global messaging service WhatsApp are the top ranked ...
57% of urban Indians prefer buying from well-known brands, indicating that brand reputation plays a crucial role in perceived value. In a market where price sensitivity and quality perception go ...
Data from YouGov BrandIndex, which tracks consumer perceptions towards brands on a daily basis worldwide, shows that ad awareness of Watsons saw an uplift of 10% over the four-week period. This surge ...
The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands. In addition to that accolade, Victoria's Secret has reported record sales for three years ...
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