YouTube first launched ads for its short-form video format in 2022, but as of late last year, the ability to buy exclusively Shorts inventory was only available to a small group of advertisers. Most ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

Google launched new YouTube Shorts ad opportunities for brands. Google claims its "ABCD" framework can boost Shorts ad performance. YouTube Shorts' growing audience ...

YouTube has shared some recent updates to advertising options on YouTube Shorts to help brands connect more naturally with creators and audiences as holiday shopping picks up. As more people discover ...

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the company introduced new format buying controls that allow for ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the momentum of short-form video. What’s new: Why we care. These updates make Shorts ads ...

As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.

YouTube Premium Lite offers a budget-priced paid subscription that removes most ads from YouTube. Exceptions have included things like music videos, and in some markets Google has warned that Shorts ...