TikTok popularized short, vertical video content. After seeing its success, many platforms, including YouTube, have tried to leverage the app's popularity. Now, a wave of new features makes ...

YouTube co-founder Steve Chen says he doesn’t want his kids glued to Shorts, or any short-form video platform for that matter ...

YouTube Shorts are about to get a longer playing time. The video platform’s TikTok-like short-form format will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes.

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday.

Creating YouTube Shorts Because YouTube Shorts are designed to be quick, on-the-go content, creating the videos is relatively simple. YouTube breaks it down into six easy steps: 1.

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding ...

Like TikTok, ads on Shorts appear between videos in the feed. (The company began experimenting with ads on Shorts in May.) Revenue from the ads will be pooled and split among creators, Mohan said.