Justin Bieber is celebrating Hailey Bieber's wins. Following the announcement that the model had sold her Rhode skincare company to e.l.f. Beauty for an eye-popping $1 billion on Wednesday (May 23), the pop star took to social media to champion his business-savvy wife in a sweet but subtle way.

The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago. On Wednesday afternoon, publicly traded e.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion,

Hailey Bieber's beauty brand Rhode has been acquired by the cosmetics company e.l.f Beauty in a billion-dollar deal, according to a company press release. Rhode, named after Bieber's middle name was launched in June of 2022 and over the past three years has become a mainstay in the beauty world and a dominant force on social media,