In my hair mask research, two favorites popped up again and again (including in our own roundup of best hair masks ): Olaplex ...

It takes a truly effective product to reach holy grail status in a few short years. K18’s Leave-In Molecular Repair Hair Mask did just that, emerging in late 2020 as the new ‘It’ girl of at-home hair ...

Molly-Mae is always sharing her beauty hacks with fans, and this time she's raving about a hairdresser-approved hair mask ...

Joining Kendrick Lamar for the Super Bowl LIX halftime show on Feb. 9, Sza stepped on stage wearing an all red outfit and crimson hair to match. Hairstylist Devante Turnbull, who regularly works with ...

Forbes contributors publish independent expert analyses and insights. In a marketplace often saturated by surface promises, true innovation still finds a way to cut through. The quiet rise of K18—a ...

K18 is a next generation, biology-first haircare brand co-founded by Suveen Sahib that is transforming the haircare industry with advanced biotechnology. At the heart of K18's innovation is the ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

We tested the salon-loved K18 hair mask to see if it really holds up to heat- and color-damaged hair. Spoiler alert: It exceeded our expectations. Our editors and experts handpick every product we ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. It takes a truly effective product to reach holy grail status in a ...