Intuit challenged itself to execute new name, image and likeness partnerships in real-time as up-and-coming stars emerged ...

There is another member of the Sanders squad who is making a name, and she is doing it on the hardwood courts. Shelomi ...

Madness is April taxes. NCAA players earned millions in NIL. How do colleges like South Carolina University help ...

Florida, where both Kai and Charlie attend high school, is a leading state in allowing high school athletes to participate in NIL deals. NIL deals provide student athletes with opportunities to ...

It was supposed to be one of the biggest NIL deals in college football history—$13.85 million to lure top QB prospect Jaden Rashada to Florida. Now, that same ...

In the world of NIL deals, few athletes have made as much of an impact as Livvy Dunne. The LSU gymnastics star has once again ...

Texas Tech Red Raiders star JT Toppin decided to bypass the NBA Draft to return to college, amid a massive NIL deal.

Hailey Van Lith has been lighting up the court for the TCU Horned Frogs, but her off-court game is just as impressive. The 23-year-old guard, now in her fifth college season, has t ...

Arch Manning already holds one of the nation's highest collegiate athlete NIL valuations, and this week he increased that ...

Cooper Flagg is one of the biggest names in college basketball today. As a freshman at Duke University, he has quickly made a ...

With most European prospects seeing their draft stock improve by playing NCAA basketball, compared to those prospects who ...

Florida, where both Kai and Charlie attend high school, is a leading state in allowing high school athletes to participate in ...