Bahadur, a war drama based on the Battle of Rezang La, opened to ₹2.38 crore and grossed ₹20 crore in two weeks. The film, ...

To say that it was a bizarre season for the decorated Cal transfer would be an understatement, but what really happened?

Awesome Malayalam thrillers, Telugu movies, and films are getting ready to release on OTT this week. Find out their release ...

Eko has reportedly collected over ₹50 crore at the box office, placing it among the top 10 highest-grossing Malayalam films ...

Jordan Ott is Phoenix's fourth head coach in four seasons. He's in his first head coaching job after spending time as an ...

A recent report by Mordor Intelligence forecasts that the XR market is projected to deliver USD 44.14 billion by 2030, reflecting a massive 43.36% CAGR. Momentum around XR is clearly building across ...

The article examines the influence of OTT platforms on the entertainment industry, featuring perspectives from filmmakers like David Dhawan and Sanjay Leela Bhansali. While some argue OTT offers ...

OTT has massively changed the media landscape in both production and consumption. The era of the pandemic was also the era of direct-to-OTT releases. That is not to say there were no direct-to-OTT ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...

If you are considering launching an OTT application with a Netflix-like experience, there are a myriad of factors to consider for it to be successful. From an operational perspective, content costs, ...

India’s OTT audience base has touched 601.2 million (60.12 crore) people in 2025, accounting for 41.1% of the country’s population, according to the fifth edition of The Ormax OTT Audience Report. The ...

TV has changed a lot over the last few decades, and I expect more changes in the coming years. For one thing, streaming viewership is growing over time (paywall). And in 2018, Nielen data showed that ...