Basketball and sneakers go together like popcorn and a movie. Michael Jordan changed the entire business with a silhouette ...

To go with his own chain, O’Neal also owns nine Papa John’s and one Krispy Kreme franchise outlet in the Atlanta area. He ...

Shaquille O'Neal rejected a massive shoe deal to build an affordable sneaker line after a mother’s and random woman's ...

Shaquille O'Neal speaks on the deciding moment which pushed him to leave Reebok to start the Shaq Brand, which his mother ...

The post Shaquille O’Neal Is Bringing His Son Shareef Into The Fold At Shaq Brand — ‘A Lot Of These Are His Designs’ appeared ...

Reebok might be the new home for the Steph Curry shoe as the Warriors star was seen wearing Shaquille O'Neal's Reebok Shaqnosis during a tunnel walk.

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...

Shaquille O'Neal and Allen Iverson go Sneaker Shopping at Corporate in Indianapolis, discussing Reebok basketball, Shaq's ...

Shaquille O’Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget constraints. What Happened: Shaq, who assumed the role of Reebok’s president ...

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA ...

This image released by Netflix shows Shaquille O’Neal, left, and Allen Iverson in a scene from the series “Power Moves with Shaquille O’Neal.” (Netflix via AP) LOS ANGELES (AP) — Shaquille O’Neal and ...