Once you notice that the names at the top of a movie poster rarely match the faces beneath, you start to wonder why it ...

I collected 57 published accounts of filmmakers opening their books on marketing and release spend, from a $1,000 theatrical ...

I followed the careers of 1,765 directors of top grossing films to work out who gets another go after a first film that doesn ...

Every year the Black List crowns Hollywood's best unmade screenplays. I traced two decades of scripts and 1,682 writers to see if the list a brilliant talent-spotter, a genuine career-maker, or both.

Last Friday I ran another event with Jason Blum and the Blumhouse team, this time in New York. We were looking at how the horror is changing, and how we have to evolve the way we think about horror.

When I was making short films twenty years ago, it seemed really important to carefully curate which film festivals you gave your premiere status to (i.e. the first time your film is screened to the ...

A few years ago, David Wilkinson got in touch to ask for advice on his crowdfunding campaign. One of the topics he wanted to chat about was the ‘cost’ of offering a “Thanks” credit to his backers.

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...

When people begin exploring data on films, one of the first things they look for is the production budget. It sounds simple enough: how much did the film cost to make? Knowing that number helps when ...

Let’s start with the seemingly incongruous situation. Hollywood as an industry has been honing its craft for well over a century. Given the power, prestige, and money on offer, it attracts some of the ...