IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, ...
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...
The playful announcement was revealed as part of Pocket FM’s April Fool’s Day campaign, adding a touch of humour to the day.
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...
In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...
Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big ...
As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on ...
Snapchat has launched ‘Creator Connect’, a multi-city campaign targeted at India’s Gen Z digital creators. As part of this marketing exercise, the brand will provide creators with mentorship, growth ...
Access limited free articles a month after free, fast registration.
When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...
In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country ...
Access limited free articles a month after free, fast registration.
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback