The IPA's Q2 2026 Bellwether Report paints a picture of an industry choosing conviction over caution. Despite a tense ...
In today’s Digest, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a ...
How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing ...
But the role of the store is evolving: it is establishing itself as a modular experiential space, a source of first-party ...
Sam says this does not mean the open web needs to lose value; however, it needs to better recognise the pinch point to ...
As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to ...
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with ...
"The Homescreen Will Be Essential to Any CTV Buy": Alex Hole of Samsung on CTV's Programmatic Future
We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand ...
EU says Meta failed to protect users. The European Union says Meta isn't doing enough to protect users' physical and mental ...
In this episode of A Coffee With... Rachel Douglas, founder of Ad Astra Advertising, joins ExchangeWire's John Still over a ...
Our columnist Jessica Treasure of Bountiful Cow, was among the crowd at Harry Styles recent London shows, leading her to ask ...
This week, the AI boom collided with commercial and regulatory realities, as major platforms doubled down on AI-powered experiences. In today’s MadTech Daily, we cover Uber and Delivery Hero joining ...
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