Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.

Google's Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...