The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

Enterprises using lead scoring benefit from a 77% increase in lead generation ROI compared with organizations ... Yes[ ] No[ ] Do you use both persona and predictive scoring together? You need persona ...

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor ...

When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

Intentsify, a global provider of B2B intent data and signal-based marketing solutions ... The report highlighted that "Insight generation and persona-based analysis are standout capabilities," and ...

Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other advancements have drastically changed how brands go to market and how B2B buyers buy ... drive more ...

--(BUSINESS WIRE)--Intentsify, a global provider of B2B intent data and signal-based ... The report highlighted that "Insight generation and persona-based analysis are standout capabilities ...