The most effective marketing approach for any product or service is one that can be personalized to reflect the needs of customers. A well-managed direct mail campaign can meet this objective.

A concierge program can help senior living companies differentiate themselves in the market, amplify the resident experience ...

Calls for clear regulations, innovation, ethical practices SRINAGAR: Minister for Food, Civil Supplies & Consumer Affairs ...

Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.

Total fiscal year 2019 digital sales were $3.8 billion, or close to 10% of total sales. Nike's digital sales went up 42% in the first quarter of fiscal 2020, which ended in September.

If you want to build your online business, research shows that one of the best ways to do it is to use direct mail to drive prospects to your site. It's the combination of direct mail with an ...

It's not the first time Amazon has made changes like this. In 2017, Amazon founder and former CEO Jeff Bezos asked every manager to have at least six direct reports as part of a plan to "de-layer ...