Combining all of these factors leads to Gen Z favoring short-lived micro-trends one day, while adopting more timeless trends, ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Gen Z is entering the workforce and bringing their fashion style to the office. Slim pants, loud patterns, and some flats are considered millennial styles, according to Gen Z. Solid colors, wide-leg ...

Gen Z is sporting a new look, one marked by quarter-zips and matcha lattes. Here's what to know about the 'quarter-zip' ...

Viral on TikTok, coveted in real life — How Pink Palm Puff has built Gen Z’s must-have loungewear empire, and why it’s way ...

NEW YORK, Oct. 24, 2025 /PRNewswire/ -- While 94% of Generation Z consumers say they believe action is needed for sustainability, 90% still regularly purchase fast fashion—creating what researchers ...

From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the rage again. That potentially makes that old box of clothes in the back of your ...

"at-above-post addthis_tool" data-url=" research has identified a significant “intention gap” in Gen Z’s sustainable shopping ...

Gen Z is no longer an emerging audience—they are the cultural drivers of fashion in 2025. Born into a digital-first world, ...

Gen Z guys are making the once-humble quarter-zip the newest breakout star on TikTok, turning the classic pullover into a buzzy fashion trend that's suddenly everywhere.