MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO Mark Lazarus revealed it will now be called MS NOW.

Jones shared the announcement with top MSNBC anchors, leaders, and network staff on Tuesday morning, per NBCNews.com. “I came to this decision over the holidays while reflecting on our remarkable journey and the many successes we’ve achieved together ...

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name. Later this year, the channel will become MS NOW, which stands for My Source for News, Opinion, and the World.

MSNBC announced on Monday that it will change its name to MS Now, short for My Source News Opinion World, later this year.