Investment management firms are navigating a dynamic environment. As a result, many are seeking new ways to differentiate ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

To learn more about our editorial approach, explore The Direct Message methodology. Success in sales and marketing isn’t just about keeping up—it’s about staying ahead. But staying ahead is harder ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Sales and marketing roles rank among the most impacted by AI. Writing, research, and communication tasks are where AI performs best. Tasks requiring creativity, strategic thinking, or in-person ...

A “reimagined” advertising sales and integrated marketing division at Sinclair Inc.’s broadcast group and a “dynamic new brand focused on news-news content and original programming” has been launched ...