Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. Activate Brand Purpose, Scott Goodson and Chip Walker's ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As company leader, Goodson ...

If you’re a brand on Twitter, are you absolutely sure you’re talking to your customers in the right way? I don’t mean in terms of your tweets. I’m talking about who is talking to them. When you first ...

Featuring brand character Willie Creeks played by actor, William H Macy, StrawberryFrog bucked traditional spirits advertising formats to develop a disruptive full funnel campaign featuring a music ...

If you love Sabra ads featuring Jeffrey Tambor, Jim Beam's ads with Willem Dafoe or Mila Kunis, the Heineken James Bond ad, the Baby Yoga branded content for Barilla WASA, or Pamper's pregnancy apps, ...

For decades, Pepsi's Gatorade and Coca-Cola's Powerade have spent millions battling one another for market share of the $2.45 billion U.S. sports drink market. Yet, both brands have tended to stick to ...

Raj Kamble, managing partner, StrawberryFrog India, has taken over operations of the unit, which launched in November 2012. The agency will operate independent of StrawberryFrog globally, and has been ...

In January this year, the airline shortlisted WPP, VCCP (part of Chime Communications), StrawberryFrog and another independent agency to proceed to the next round of pitches, ousting Omnicom group ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 10 min 28 sec ago By Garett Sloane - 1 hour 25 min ago By Jade Yan - 2 hours ago By Ad Age Studio 30 - 5 hours 47 ...

Strawberryfrog India has won the business for watch brand Xylys after a multi-agency pitch. Xylys, a Swiss-made Indian premium watch, was launched in 2006 in a category dominated by well-known ...

In a poll last month, the readers of Adweek chose StrawberryFrog as the agency that would be the hottest agency in the United States in 2008. Almost at the same time came the announcement that ...